"Lost My Day Job" chapter two: what are they doing that i'm not?

Obviously, I am doing lots of research as part of my quest to improve my sales. This includes looking at top selling shops and trying to understand what they are doing that I am not. I went to craftcount.com and checked out their list of the top 100 handmade jewelry sellers on etsy. FYI if you haven't been to craftcount.com definitely check it out!

Let's take a look at the top 10 sellers and figure out
1) what they have in common
2) what they are doing that I am not

1	DistinctlyIvy	76633	United States
2	applelatte	75984	South Korea
3	frostedwillow	60505	United States
4	Holylandstreasures	56584	Israel
5	laonato	53226	South Korea
6	LayeredAndLong	48843	United States
7	briguysgirls	47366	United States
8	spiffingjewelry	45954	United States
9	HomeStudio	43596	United States
10	TribalStyle	43176	United States

As I began clicking through the list and checking out shops one thing became apparent. All the shops have one thing in common that is completely different from my shop.

The first thing I noticed is that most or the shops have long titles for their listings. "Long" because they are made up of short, descriptive titles separated by a "," "/" or "-". That's an easy enough fix.

For example, check out this title from "briguysgirls":
Bezel set freshwater pearl necklace, pearl necklace with birthstone and initial, gold necklace, bridesmaid gift, mothers necklace 

and this one from "frosted willow":
Little Owl Bracelet, Cute Owl Bangle Bracelet, Silver Bracelet, Silver Bangle Bracelet, Owl Jewelry, Frosted Willow Bracelet

"distinctly ivy": 
SALE - Teacher Keychain - Teacher Gift - Owl Keychain - Play Teach Inspire - Thank You Gift - Graduation Thanks Gift - Phrase Quote

Another thing the top shops have in common is selling one style, a specific type of jewelry- Scrabble Tile Pendants...Stamped Personalized Jewelry...Wire Wraped Jewelry...

The top shops aren't that different from each other. There is a few that carry all types of personalized hand-stamped jewelry.  Many shops carry delicate, simple silver and gold jewelry with cute little charms on a chain, post earrings, and bangle bracelets. They offer choices in metals so you can order, for example, a necklace (a chain with a small pendant) in either sterling silver, gold, or rose gold. They don't seem to make one of a kind pieces, a quick look through their sold items shows that necklace sold 20 times.

 I sell a bunch of different kinds of jewelry, including: sterling silver, polymer clay, metal smithed, wire-             wrapped, beaded... I hate creating multiples. I always was torn about it.  I can't work like that. I love making all kinds of things, working with all kinds of materials. Is that hurting me? Does it make my shop seem confusing? On one hand my variety of items should mean there is  something for everyone. On the other hand my shop looks a mess, not cohesive, I don't have a style or look.

This is something I've thought about before. When I first opened up shop I listed everything I made and I sold a bit of each thing. I eventually decided to separate stuff and open a second shop to which I moved my polymer clay beads, destash beads, origami, and paper art. I thought it was a good idea, it looked better, made more sense. Unfortunately my polymer clay bead sales dropped off. Despite informing those customers they never did come to my new shop.

Well, I went ahead and opened a 3rd etsy shop. The point of the 2nd shop was to stop my original shop from looking like a hot mess, a catch all for everything and anything I make. I should have opened 2 shops at that time. I should have one shop for my polymer clay beads, destash beads and one for my origami, and paper art. So now I do. Check it out!

"Lost My Day Job" chapter 3: I wanna be a Crafty Superstar!

I am on a quest to improve my sales in my etsy shops. I've had my jewelry shop for 8 years now and haven't broken 400 sales! I've had my other shop 5 years and recently broke 200 sales! I've not really paid them any attention but now's the time. I certainly have the time...

One of the things I am doing on this quest is reading this book

Isn't it too cute! I love it, super easy to get along with, great resource, if you're trying to be a crafty superstar I suggest you check it out. It is readable, informative, helpful... what else can I say? What do I like so much? There are interviews with different superstars which provide a glimpse into their business and advice on different topics. There is nothing I appreciate more than hearing from someone who is where I want to be. It also has very useful appendices including a price calculator and sample inventory form.

One of my favorite things in the book is this

 "10 Ways to Kick-Start Your Sales" List.

 I think I will share the list with you and take the time to apply it to myself. I'd appreciate any feedback or suggestions on my responses. 

1) Give an item to a popular craft blog or Web site for a giveaway.

Haven't done this yet. I did something similar, I admire jewelry artist Lorelei Eurto so I contacted her and told her so. I offered to gift her some of my polymer clay beads, she took a look at my work, pointed out some stuff, I sent them, and she has since sent me a link to a necklace (I talked about it in a previous post) she used a couple of  them in! 

2) Put your store URL in your e-mail signature.

It seems silly I haven't done this, it's easy enough. But do you want that there even on emails that aren't related? Guess I can always not include it and it would be nice if it was just automatically there.

3) Offer coupons to repeat customers.

Repeat customers...why don't I have repeat customers? I do have a few that purchase my polymer clay beads but not jewelry. Considering my feedback is always awesome, why don't they come back? I tried to offer a coupon to customers hoping to make them repeat customers but not a one responded.  I have also tried like a referral program with no luck. I created two coupon codes- one for the referred (15% off) and one for the referrer (20% off). 

4) Give a gift certificate to the fan who creates the best You-Tube video about your products.

I don't know about this one. I keep hearing "you gotta get on You-Tube. Post a tutorial on You-Tube". Haven't gotten the nerve or an idea for a unique tutorial yet. This leads me to #5

5) Create a tag or pool on Flickr for customers to use to post pictures of themselves with your goods.

I would love to have a place for people that have purchased my beads to post pics of what they created with them. I've only been able to get pics from a couple customers. I have a Flickr, don't really use it. I was thinking of creating a board on pinterest for customers to pin pictures of jewelry they created with my beads but I haven't been able to pull that off yet. What do I do? Go back and harass every customer that's bought my beads? I'd have to offer an incentive. Post a picture of an item you created with my beads and get 15% off your next purchase...

6) Put links to your store in all your social networking profiles.

With 3 shops I think I need to link back to this blog or facebook? I'm making a half-assed attempt at this...important though isn't it?

7) Offer free shipping for a limited time with a minimum purchase.

I've never done this. Why not? It's one of my favorite things about fusionbeads.com

8) Include cool swag with every shipment (buttons, stickers,etc).

How can I afford that? When someone buys at least 3 sets of beads I'll add a freebie pair to say thanks. I have wrapped my jewelry in boxes that were keepers- matching origami box, altered matchbox, fabri-gami box- but that gets expensive. Maybe stickers with my web address on them so they have something to remember me by?

9) Create a coupon code exclusively for your friends on Facebook, Twitter, or Flickr.

I've tried, nothing came of it. 

10) Post about new items in your blog once a week (if it's regular, people will come to anticipate your latest offerings!).

Just started blogging! 

So there it is. I've got some work to do...Thoughts?

"Lost My Day Job" Chapter One: "Don't you make one other thing until you sell something."

I love reading those "Quit Your Day Job" stories on etsy. Well, I've lost my day job.  I am going to take this as an opportunity to focus on "ColieArt" and improve my sales! I've been on etsy since 2007 and have only made 330 sales. Why? I know that I haven't put much effort into it so it is lucky I have any sales at all. So...what am I going to do about it?

"Lost My Day Job"

Chapter One:  "Don't you make one other thing until you sell something." 

It wasn't even my idea- selling my jewelry- my brother was visiting for the holidays and when he discovered me drowning in beads and tools and projects he said "Don't you make one other thing until you sell something." I make jewelry primarily. But I also make polymer clay beads, origami functional art, and paper art like journals and sketch books. What? Sell something? Why not? I found etsy and it seemed so easy it would be a shame not to do it. So, I did, I set up ColieArt. I opened my shop December 4th of 2007. I made my first sale before I was done setting up my shop! 

It was this necklace, earring, and bracelet set I made from polymer clay.

10 days later I sold these two pair of earrings I made with my own polymer clay beads. The customer had written "The finials are cute too so I must have them!" in the message to seller box. I was like "Wow! She thinks my beads are cute!" That felt good, but after she'd gotten them she left even more uplifting, encouraging feedback! 

"These earring are quite girly and cute. They are also well made. (Love the paint job, Nicole!) I can't wait to see what ColieArt offers next."

"These earrings are lovely, and at the same time they're funky. I love them!"

I was in awe. Someone likes my work! Wants to pay for my work! Is complimenting not only the design but the craftsmanship of my work! And while I love all compliments, the ones I get for my polymer clay work mean the most. 

At first, I listed everything I made in my shop...my polymer clay beads, my origami boxes, and my jewelry- polymer clay, custom metal clay, wirework...everything. I kept saying I'll let the customers tell me what I should focus on. But that didn't happen. I didn't get vary many sales and I was selling a little bit of everything and getting wonderful feedback. I love making all kinds of stuff and working with different materials. I couldn't figure out what I was going to do to focus my shop. 

 Let me share some sales and their feedback from my first year on etsy with you then call this a night!

"SO PRETTY ! these are wonderful, perfectly shaped and beautiful color combination, Thanks for everything. Super fast shipping and easy ccommunication, beautiful beads!"

"THANKS A BUNCH! This was an amazing piece, and I am SO proud to wear it! Great seller, fast turnover, will do business again!"

"Nicely packaged and beautifully crafted!"

"These are my new favorite earrings. The wirework and stones work wonderfully together. Wearing them truly is a regal experience."